World Cup stars putting Leigh on the map

Manchester United footballer Juan Mata filming Unlock The Game, a new advert for Adidas, at the Leigh Sports Village
Manchester United footballer Juan Mata filming Unlock The Game, a new advert for Adidas, at the Leigh Sports Village
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Leigh has been visited by the global stars of The Beautiful Game who showed off their silky skills for a sportswear giant’s new advert.

A host of footballing stars, including Manchester City’s Alvaro Negredo, Manchester United and Spain’s Juan Mata and England internationals Leighton Baines, Luke Shaw and Andros Townsend descended on the Leigh Sports Village (LSV) to shoot a new commercial for Adidas.

The resulting 70-second film, Unlock The Game, shows around half a dozen stars using the LSV’s 3G artificial training pitch to show off some of their dribbling and ball-juggling skills.

The commercial also shows Spanish international Mata jogging through the surrounding streets of Leigh and showing off his skills on the pitch in the stadium, the home of Leigh Centurions, which is also clearly visible in several establishing shots.

The pitch and athletics track used by the Leigh Harriers also features in the online film, which is expected to be shown extensively during this summer’s World Cup in Brazil.

Steve Marks, senior communications manager for Adidas Football, said: “The LSV was the perfect location for us to film our Unlock the Game online film.

“The facilities allowed us to film on multiple locations, both in and around the stadium, and provided us with an authentic backdrop to showcase our players in real football environments.

“Thanks to the staff for their hard work and cooperation on the day.”

The LSV is rapidly establishing a reputation as a prime venue for some of the biggest stars and clubs in football to visit, with Unlock The Game being the latest of several Adidas adverts shot there.

German champions Bayern Munich also visited Leigh earlier this season for crucial training sessions before their Champions League quarter-final clash with Manchester United at Old Trafford.

The stadium also hosted a sold-out match during last year’s Rugby League World Cup and is set to make an impact in the world of entertainment this summer when global rock superstar Sir Elton John plays a spectacular open-air stadium gig to thousands of music fans in Leigh on June 21.

To view the new advert filmed at the LSV, search for Unlock The Game on Youtube.