LEIGH coach Paul Rowley has called on the Council to reboot their Believe campaign in recognition of Centurions’ continued success.
On Sunday, Centurions won their 25th consecutive game - a club record - dumping Super League side Wakefield Trinity Wildcats out of the Challenge Cup.
Leigh fought back from 22-0 down to win 36-30 in a thrilling performance which made exciting viewing for not only the travelling fans but the thousands watching the drama unfold live on BBC2.
In the previous round Leigh saw off Salford Red Devils, another top flight team and they also currently lead the Kingstone Press Championship.
As a proud Leyther, Rowley thinks the club deserves a higher profile and is asking Wigan Council to quite literally, pin its colours to the mast.
“Nationally and in Australia, the brand of Leigh Centurions has never been stronger,” said Rowley.
“With high profile players like Fuifui Moimoi and Micky Higham wanting to come and play here, it shows how far we have come as a club in the past few seasons.
“Our players, many of whom are from Leigh, are great role models for our young fans and tremendous ambassadors for the club.”
At the start of the season, Wigan Council celebrated the club’s success in 2014 with a special reception at the Town Hall. Believe in Leigh banners and branding were everywhere in the town centre for a while but now a few months on, Rowley says that sort of branding should be become a permanent fixture.
“When people drive into the town and see the Centurions name it really boosts our profile,” said Rowley. “I’d like to see ‘Home of Leigh Centurions’ on all the border signs rather than the single one we have in Lowton. I know visiting teams and fans really notice it.”
Lord Peter Smith, leader of Wigan Council, said: “The Believe in Leigh campaign has been a great success and has added to the excitement of the Centurions incredible winning streak on the pitch.
“We have a great partnership with the club and are looking forward to working with them as the season reaches its climax in the summer.
“As a lifelong Leigh Centurions fan I am very excited about the coming months and hope as many people as possible get behind the Centurions as they push for Super League status.”
Leigh MP Andy Burnham has also praised Centurions’ success in the league and Cup. Following Sunday’s win over Wakefield the man who is tipped to be the next Labour leader tweeted: “So proud of Leigh Centurions on reaching the Challenge Cup Quarter Final. No stopping the Leythers. Well done Paul Rowley & all the lads.”