POLICE are urging people to keep children safe on the borough’s roads in National Child Safety Week.
Officers say they will continue to work alongside other agencies to educate youngsters on road safety.
Child Safety Week, which is running from today until Friday, is the Child Accident Prevention Trust’s annual community education campaign.
Road policing Chief Insp Debbie Howard said: “Whilst there were no child fatalities on the county’s roads between April 2010 and March 2011, there were 118 children seriously injured and 652 children slightly injured.
“We are committed to reducing this figure and are dedicated to working with children and their parents to help keep them safe on our roads. With the school holidays approaching I would encourage parents to remind their children of the importance of taking care on the roads. Pedestrian crossings should always be used where they are available and children need to be aware of the dangers of using mobile phones and mp3 players whilst walking near busy roads.”
The theme for this year is ‘take a second look for safety’ and the emphasis is on empowering families to take action.
Chief Insp Howard added: “We would ask all parents to take some time to speak to them about their safety on the roads.”
For more information visit www.childsafetyweek.org.uk.