IT WILL finally be a case of “Lights, Camera, Action” in Leigh when the town’s new cinema opens this week.
The long-awaited Cineworld multiplex, part of the Loom development on Spinning Jenny Way, will have its ribbon cut on Friday, November 18, with doors opening to the public at 12 noon.
The construction of the seven-screen cinema, with four screens capable of showing films in 3D, means film buffs in Leigh will be able to enjoy the latest blockbusters without having to travel out of town.
The new multiplex also means Leigh will be breaking new technological ground as the only fully digital cinema in the North West.
Cineworld CEO Steve Wiener and Leigh MP Andy Burnham will be among the VIPs attending the opening ceremony.
Once the cinema has been officially a select audience will be invited to take in the new cinema’s sound and picture quality in one of the larger screens, showing a range of trailers for upcoming films.
The first feature in the new building, which will probably be the latest Twilight movie, will be shown at around 1pm.
Cineworld Leigh General Manager, Steven Wollaston, said: “My team and I are really excited and geared up about the opening of this new cinema.
“As keen film enthusiasts we are keen to share our expertise with our customers and look forward to welcoming them through the doors on the 18th.”
Mr Burnham also welcomed the arrival of the new cinema.
He said: “The lack of a cinema in Leigh has been a long-standing issue for local people.
“Slowly but surely we are starting to get many things back into Leigh which we want the town to have, and the cinema is one of them.
“Together with the sports facilities and the new swimming pool, this opening shows there are a lot of very positive things going on in Leigh.”
The new Leigh cinema will also be participating in a range of incentives and discount schemes to get the town’s film fans through the doors.
These include MyCineworld, which enables cinema-goers to get discounted tickets by booking online and receive a weekly email about the latest films and offers, and the Cineworld Unlimited ticket, which enables movie fans to see as many films as they want for £14.99 a month.
The cinema will also show children’s films for £1 a ticket on Saturday mornings and offer discounted tickets every Tuesday.
The cinema’s digital capability also allows for one-off features and live events, which could include screenings in Leigh of theatre and opera productions from Cineworld’s link-ups with the Metropolitan Opera in New York and the National Theatre.